Thank you! There is a ton of potential for consumer brands indeed; for instance, utility could be in the forms of:

1) Digital merchandise and wearables - particularly highly valued for GenZ who already live in the metaverse

2) Exclusive physical items - I'd love to hold a limited edition Nespresso NFT that unlocks a yearly subscription of say 3 never-before-released and exclusive barrista flavours

3) Membership to exclusive club that gives consumers early access to products before they hit the market; or to ongoing discouts on the product range across the brand's portfolio

By the way, we have a community where we discuss all things web3 and Creator Economy - would love to see you there!

You can join us right here👌https://bit.ly/MelonCommunity