10x Your Sales With These 3 Simple Techniques
Reaching a wider audience, and turning customers into raving fans, may not be as hard as you think
Keen to attract investment to fund or grow your idea?
You already have a brilliant product or service, but struggle to get the right traction or impact?
Below are 3 key takeaways you can use right away to skyrocket your sales and build up your brand.
But before we begin, you need to be crystal clear on one thing: What are you actually selling? Some companies tend to focus on the features. A long list of technical points that may, or may not, resonate with their customers. But beyond the features, what is it that customers really want? This should be simple to describe and fit on a napkin (or slide!).
It’s often not the product or service in and of itself. But what it brings to your customers’ lives. How it makes things better for them.
For instance, Starbucks is not selling cups of coffee or roasted beans. What Starbucks is providing customers, is an experience and an environment. A “third place between work and home”, in the words of Howard Schultz to early-stage investors.
