10x Your Sales With These 3 Simple Techniques

Reaching a wider audience, and turning customers into raving fans, may not be as hard as you think

Clément Bourcart

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A stage and microphone with stage lights in the background
Photo by Oscar Keys on Unsplash

Keen to attract investment to fund or grow your idea?

You already have a brilliant product or service, but struggle to get the right traction or impact?

Below are 3 key takeaways you can use right away to skyrocket your sales and build up your brand.

But before we begin, you need to be crystal clear on one thing: What are you actually selling? Some companies tend to focus on the features. A long list of technical points that may, or may not, resonate with their customers. But beyond the features, what is it that customers really want? This should be simple to describe and fit on a napkin (or slide!).

It’s often not the product or service in and of itself. But what it brings to your customers’ lives. How it makes things better for them.

For instance, Starbucks is not selling cups of coffee or roasted beans. What Starbucks is providing customers, is an experience and an environment. A “third place between work and home”, in the words of Howard Schultz to early-stage investors.

Likewise, Cisco are not selling networks and cable access. Rather, the company “changes the way we live, work, play, and learn” as the company’s CEO describes it.

These successful businesses are selling something much bigger then a product. “We don’t provide online forms. We make organizations more productive” is another brilliant example from JotForm’s CEO, Aytekin Tank.

You may not be aiming to “make a dent in the universe” with your business in quite the same way Steve Jobs did with Apple. Yet, you can go from thinking in terms of features to delivering great customer experiences. Check out this comprehensive article for more on that topic.

Now, you have asked yourself the question and are clear on what it is you are actually selling.

Let’s dive into 3 ways to create excitement around your products and brand.

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Clément Bourcart

Business Consultant, Growth Marketer, Project and Product Manager, Copywriter // AIForBusinesses.com 🤖