Back in 2015, Nerdy Nuts was a small business run out of South Dakota that no one was paying attention to.
Fast forward 18 months, and it had grown into a $500k per month operation.
How did they do it? By leveraging the scale of TikTok, product “drops,” and the power of scarcity.
How the journey began is a classic tale of entrepreneurship.
Peterson worked as a store manager in a clothing shop, whilst Mount, her husband, would often get lunch at a nearby café.
Specifically, he would get jars of flavored peanut butter — his favorite treat.
“It’s not always that we need to do more, but rather that we need to focus on less.” — Nathan W. Morris
Flow states are the secret sauce to getting more done in less time. It sounds woo-hoo, but it’s not. It simply works. I’ve used these states of being in “the zone” to produce more content, faster than ever before.
Most of society is stuck in industrial-age thinking: it’s an economy based on time and effort as the key measures of productivity. Focus is placed upon the hours you clock, rather than the actual outputs you produce.
Leaving corporate life was a tough choice.
Last week, I handed in my notice — leaving a well-paid, comfortable job for the uncertainties of creative life. It felt like taking the safety pants off.
After 7 years in the corporate world, I’d had enough. Enough of the routine, the lack of purpose, the dread of turning up to a job that didn’t bring me any joy or sense of fulfillment.
I’d had enough of working for the system when the system was no longer working for me. It’s a two-way street, and it had become a one-way dead-end.
Let me guess. You want to produce more content, more consistently, so you can grow your audience and revenue.
It can get frustrating, though. You get sporadic bursts of inspiration, but these come and go. You’re scared you may have “lost it”, for good. Perhaps your best pieces are behind you, after all.
What if, instead of the constant fear that the tap may be running dry, you had a never-ending stream of ideas flowing into your brain?
You’d be unstoppable. You’d become a content creation machine.
How do you stay productive as a content creator and keep coming up…
Creativity is the lifeblood of today’s successful content creators.
Yet, it’s a finicky creature who always seems to escape our grasp just when we need it most. How can you cope with the constant uncertainty, the crippling self-doubts and the odds stacked against you on the creative path?
Liz Gilbert is the queen of creative living. The acclaimed best-selling author behind Eat Pray Love, Gilbert knows a thing or two about staying creative.
In her book Big Magic, Gilbert provides some golden nuggets on the way to creative mastery. …
Jalāl ad-Dīn Muhammad Rūmī, known as Rumi, wrote in 13th-century Persia. His work, though, remains more relevant than ever today. Rumi’s musings cut across cultural and religious lines, in an effort to unite humanity in the universal pursuit of meaning and spiritual contentment.
Many of those insights have practical implications that can help you step into the best version of yourself, if you so choose. Here are a few.
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”
It’s tempting to convince yourself that you need to change the…
I’ve been immersing myself in cult documentaries lately. There’s a ton to learn from cults and what makes them so attractive, especially in terms of human psychology and consumer behavior.
Wild Wild Country led me down a rabbit hole, and boy was I in for a ride. It’s shocking to see how rapidly people will flock to an ideology built around a community and its charismatic leader.
Like it or not, cults are extremely effective at building a loyal audience of committed followers. …
Being part of a tribe is what takes your content to the next level. The one I’m part of is changing my content creator life right now (no B.S).
Masterminds are often talked about in business or personal development-related settings. But they’re equally important for content creators wanting to step their game up — way up.
What’s a mastermind group for content creators? I define it as:
A bunch of like-minded creators who connect on a regular basis and support each other in reaching their content creation goals.
Here’s why joining a tribe can get you to the next level…
TikTok is all the rage these days.
Unlike Instagram and YouTube, where competition is fierce and the market saturated no matter your niche, TikTok hasn’t yet reached maturity.
Brands are jumping on the bandwagon to engage their audience in new ways, increase their brand awareness and generate sales via influencers.
There’s no doubt that TikTok is the platform of choice if you want to become an influencer in 2021. Its user base has seen massive growth over the past few years, and the trend is only expected to continue — reaching over 690 million in January 2021.
That’s a huge…
“The two most important days in your life are the day you are born and the day you find out why.” — Mark Twain
Ignoring your calling so you can carry on as you always have is easy — I’ve done it for years.
Once you’ve stumbled upon it, after months or years of searching, that thing stirring inside your belly won't leave you alone. You try to silence it, to put it away in a corner of your mind…but it is there.
“One day, I’ll have the time”, you tell yourself.
One month goes by. Then one year. …